Bhanu prakash has got 20+ years of rich experience in SW Development for automotive and smart Phone products. He is currently the Head of Advanced Engineering, ADAS India at Continental AG, where he is responsible for deploying high performing algorithms (classic & AI ) into their Sensors : RADAR, Camera & Fusion. Prior to joining continental in 2015, he worked at SAMSUNG R&D for more than 12 years in various technical leadership roles in areas of Multimedia DSP, 3D Graphics, IP design. Bhanu Prakash is the inventor of more than 7 patents and patent applications relating to Touch sensing & Driver safety & Autonomous Driving. He is also championing Innovation Programs inside the organization. Bhanu Prakash holds MTech degree in Communication systems from PSG College of technology, Coimbatore.